STORYBOOK VOL3 / MOSCOW
Gray Store
Design is a story.
It all starts with a seed of inspiration.
THE BRAND
The seed begins to grow as we get ready to meet the main character. What is his personality? What lies in his nature? Why is he strong and why is he vulnerable - what are we going to love him for?
THE VISUAL CODE
What is the plot all about? Is it a romantic story, a folk tale, or maybe a mystery? What does the setting look like?
From the seed of inspiration to the resolution there is an exciting journey to go.
DESIGN SOLUTION
Finally, what is the major conflict of the story? How will the impossible become possible?
Good story is like love - something you will never regret of.
Photography by Natalia Alaverdian
STORYBOOK VOL3 / GRAY